About tanatasa

Products we'd confidently recommend to our own family.

tanatasa began with a simple frustration: it was not always easy to find trustworthy beauty, skincare, wellness, and family-care products at fair prices in Singapore. We wanted a store where the products were clear, authentic, and good value, not a shelf of random listings.

At first, we recommended only products we had used ourselves or would confidently share with family and friends. Over time, those personal recommendations grew into a business. Today, we continue to choose products with the same standard: would we be comfortable recommending this to someone we care about?

The name ta.na.ta.sa is inspired by our four daughters: Nikita, Helena, Felita, and Teresa.

Illustrative depiction of the tanatasa family in a beauty store
By The Numbers

Built for steady, trusted service.

10,000+Orders Fulfilled
200+Products Available and Growing
20+Trusted Brands
Serving SingaporeSince 2024
100% Authentic Guarantee

Every product is sourced from verified suppliers.

We want tanatasa to feel like a store you can come back to without second-guessing what is on the shelf. Our authenticity promise is simple: products are sourced from verified suppliers, checked into our operations flow, and presented clearly so you know what you are buying.

Our Sourcing Standards

  • Trusted suppliers and distributors
  • Product authenticity verification
  • Batch and expiry checks
  • Secure inventory handling
  • Clear product information
Meet the Founder

Li Xuan

Founder of tanatasa

I started tanatasa with a simple goal: to offer products I would confidently recommend to my own family and friends. Today, we continue to focus on authentic products, trusted suppliers, and clear information so customers can shop with confidence.

Singapore-based - Founded in 2024
Some images on this page are illustrative representations used to protect the privacy of family members.