This Daily Moisture renewal shampoo intensely moisturizes your hair while protecting from damage to give you soft, beautifully moisturized hair Pro. Vitamin formula blended with antioxidants and lipids, helps improve hair's retention of moisture Pantene's Best ever formula Infused with Japanese Rice Oil Essence, the ancient Japanese Secret to Beautiful hair Nourishing texture and luxurious lather Pantene is the only haircare brand certified by Swiss Vitamin institute and World's No 1 Conditioner Brand