• Helps retain your baby’s natural skin moisture • Made with prebiotic moisture to support baby skin’s natural health & care for its microbiome - skin's living protective layer that protects your baby's skin • Our caring formulas are created without dyes, parabens, phthalates or sulfates • Hypoallergenic, pH-neutral to baby skin • Tear-free baby wash and shampoo • Our caring and safety-tested formula is dermatologist, ophthalmologist and pediatrician-tested & approved