PURPLE CANCELS YELLOW TONES Advanced colour-correcting technology corrects yellow tones to reveal an instantly* whiter smile. ENAMEL SAFE DAILY WHITENING Want whitening that’s enamel safe when you brush every day? This is the toothpaste designed for you. REMOVES UP TO 100% SURFACE STAINS Clinically proven to remove up to 100% of surface stains caused by food and drink for bright, cheeky smiles.