From Family Recommendations to 10,000+ Orders: tanatasa.SG Builds a Trust-First Beauty Store for Singapore

SINGAPORE, 30 June 2026 - tanatasa.SG, a Singapore-based online beauty and wellness store, is building a trust-first shopping experience for customers looking for beauty, skincare, personal care, baby care, and wellness essentials online.

Founded in 2024, tanatasa.SG began with a simple idea: to recommend products the team would confidently share with family and friends. Today, that family-first approach has grown into an online store serving Singapore customers across skincare, body care, hair care, baby care, personal care, vitamins, supplements, and wellness categories.

Since launch, tanatasa.SG has fulfilled more than 10,000 orders, offers more than 200 products, and works with more than 20 trusted brands. The milestone reflects the store's growing role as a reliable destination for everyday beauty and wellness essentials in Singapore.

"tanatasa.SG started from a very personal place - the products we would recommend to the people closest to us," said Li Sian, Founder of tanatasa.SG. "As we grew, we kept that same standard. We want customers to feel that every product on our store has been selected with care, presented clearly, and supported by practical information."

The name tanatasa is inspired by the founder's four daughters, reflecting the brand's family-led values and commitment to thoughtful product selection. Rather than overwhelming customers with endless choices, tanatasa.SG focuses on curated essentials that fit naturally into daily routines for Singapore households.

The store differentiates itself through careful sourcing, trusted brand partnerships, clear product details, local delivery, and customer education. Its Beauty & Skincare Knowledge Centre provides practical guidance on skincare routines, skin types, sensitive skin, sunscreen, ingredients, baby care, wellness choices, and product use in Singapore's warm and humid climate.

"Beauty and wellness shopping should feel simple, personal, and dependable," added Li Sian. "Our goal is to help customers make confident choices for themselves and their families, whether they are buying daily skincare staples, baby care, hair care, body care, or wellness products."

As online shopping continues to become part of everyday life, tanatasa.SG aims to grow as a trusted Singapore destination for self-care essentials. The company will continue expanding its product range while staying focused on the values that shaped the brand from the beginning: family, trust, clarity, and care.

Customers can visit tanatasa.sg to explore the store, browse product categories, and access the Beauty & Skincare Knowledge Centre.

About tanatasa.SG

tanatasa.SG is a Singapore-based online beauty and wellness store offering skincare, body care, hair care, baby care, personal care, vitamins, supplements, and wellness products from trusted brands. Founded in 2024 by Li Sian, tanatasa.SG was created to make beauty and wellness shopping simpler, more reliable, and more personal for Singapore customers. The name "tanatasa" is inspired by the founder's four daughters.

Media Contact

tanatasa.SG / WELL IN STYLE PTE. LTD.

Email: hello@tanatasa.com

Website: https://tanatasa.sg